This is by far my most used red lipstick I own. Gipsy by NARS Cosmetics.
It goes on smooth and full of color.
I can put it on fast, sloppy, precise, or just on an on.. and it looks awesome every time! At first I liked it most for the name being similare to Gitsy on Party Monster but this lipstick is the shit! I have pale olive milky skin tone so the red works well on me. If you are pale and on the pink side - try Cruella from NARS. it does wonders on ALL skin tones.
highlight of the day.. I must buy another. its almost out!